Google and the quality of search results

Does anyone else get the feeling Google is kind of broken lately?
Search Engine Optimisation has been all the rage for years, but there are those who have got Google 'figured out' to the point where useful information is genuinely hard to find.
A growing number of search results are filled with spam pages; rigged with keywords. These pages are of no help to the end user but are generating profit for the spam website and more frighteningly Google itself!
Many bloggers are writing on this topic and there's a mounting backlash against Google. So it's important to keep up to date on alternatives like Facebook advertising and Twitter word-of-mouth until they either clean up their act, or fade away.
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